科目名稱 Course Title： (中文)設計思考：觀念和實務 (英文)DESIGN THINKING: CONCEPTS AND PRACTICE
開課學期 Semester：110學年度第2學期 開課班級 Class：創新經管
授課教師 Instructor：林建州 LIN, JIEN-JOU
科目代碼 Course Code：BBS10602
單全學期 Semester/Year：單
分組組別 Section：
人數限制 Class Size：35
必選修別 Required/Elective：選
學分數 Credit(s)：2
星期節次 Day/Session： 五78
前次異動時間 Time Last Edited：111年01月13日22時23分
教學目標
In this class we will discuss the following topics: 1.What is design thinking? 2.The tools for design thinking 3.Product design and improvement 4.Design your career/life with design thinking 5.Innovation: Make the world a better place
1. To illustrate the dynamic, exciting, changing nature of marketing; 2. Identify the many variables involved in marketing decision making; 3. To enlarge the discussion of several marketing topics of increased importance, particularly the strategic-planning process, sales promotion and publicity decision, new forces in the environment, buyer behavior theory, organizational-buying behavior, marketing of services, and distribution-channel developments
