1. To illustrate the dynamic, exciting, changing nature of marketing; 2. Identify the many variables involved in marketing decision making; 3. To enlarge the discussion of several marketing topics of increased importance, particularly the strategic-planning process, sales promotion and publicity decision, new forces in the environment, buyer behavior theory, organizational-buying behavior, marketing of services, and distribution-channel developments
Statistics is a way of getting information from data. This two-semester introductory course is designed to explain the basic concepts of why, when, what, and how the statistic procedures should be conducted. Topics covering the probability theory and inferential aspects of statistics will include: exploratory data analysis, basic probability theories, discrete and continuous probability distributions, mathematical expectation, moment generating function, law of large number, central limit theorem, and sampling distribution. The firm grasp of statistical methods and manipulation of concepts are important skills to have, especially in the business world.
