科目名稱 Course Title： (中文)創業管理 (英文)MANAGEMENT AND ENTREPRENEURSHIP
開課學期 Semester：110學年度第2學期 開課班級 Class：企四Ａ
授課教師 Instructor：歐素華 OU, SU-HUA
科目代碼 Course Code：BBA40701
單全學期 Semester/Year：單
分組組別 Section：
人數限制 Class Size：70
必選修別 Required/Elective：選
學分數 Credit(s)：3
星期節次 Day/Session： 三34E
前次異動時間 Time Last Edited：111年02月21日17時11分
教學目標
本課程目的在介紹創業管理實務，課程內容以課堂講授為主，學生報告為輔。除由產業歷史脈絡理解創業環境變遷外，也將由個案管理研討，讓學生思考創業的挑戰與伴隨而來的管理議題。 預期目標： 一，了解創業管理的基本議題。 二，認思時代創業家，以學習尋找創業機會點。 三，熟悉創業理論，以反思創業的機會與挑戰。 This course aims to introduce the practices for entrepreneurship as well as the theoretical backgrounds. Students learn from cases studies and also from the touch-base investigation in specific case context. There are three main objects in this course. First of all, to learn the basic issues and background knowledge of entrepreneurship. To be specific, students have to know the sources of innovation and entrepreneurship opportunities. Secondly, the know the representative leaders in this research trend, as well as their concepts and theories in entrepreneurship. Thirdly, to be familiar with the stories and theories of entrepreneurship to reflect the insightful opportunities for innovation.
