科目名稱 Course Title： (中文)商業模式創新之理論與實務 (英文)THEORY AND PRACTICE OF BUSINESS MODEL INNOVATION
開課學期 Semester：110學年度第2學期 開課班級 Class：創新經管
授課教師 Instructor：歐素華 OU, SU-HUA
科目代碼 Course Code：BBS10801
單全學期 Semester/Year：單
分組組別 Section：
人數限制 Class Size：40
必選修別 Required/Elective：選
學分數 Credit(s)：2
星期節次 Day/Session： 三78
前次異動時間 Time Last Edited：111年02月16日09時48分
教學目標
Business model innovation is a systematic dialogue in between with theories and practices to learn the mechanisms of value creation, communication, and value capture. This course is based on action research and teaching method for business model innovation. There are three important designs. First of all, hybrid course design with theme topics and sub-theme topics. For example, business model innovation with local context, trans-media analysis, and institutional innovations. Secondly, adaptive learning journey. Students are required to have several tasks to enhance their competence, including products and service designs, innovation diffusion, and organizational transformation. Thirdly, dialectic thinking. Professor will direct and demonstrate the dialectic conversation for students to learn from multiple perspectives.
